2024 Word Of The Year Contenders. “choosing the word of the year,” grathwohl acknowledged, “is a bit of a dark art.” the contest began 20 years ago, with the selection of “chav” (british slang for working class). The oxford word of the year 2024 is 'brain rot'.

This was the third consecutive year that language enthusiasts were invited to have their say, with the six contenders—brain rot, demure, slop, dynamic pricing, romantasy, and. “demure,” a word that went viral over the summer, has been named dictionary.com’s 2024 word of the year — beating out other contenders like “brainrot,” “brat,” and “weird.”